Rinnovation in Perspective
An in-depth look at how innovation and reinvention fuel each other to achieve systemic success.
The Schumpeterian Foundation: Creative Destruction
To understand Rinnovation, we must return to the "Father of Innovation," Joseph Schumpeter. In the 1930s, Schumpeter revolutionized our understanding of growth by distinguishing between Invention (the creation of a new idea) and Innovation (the successful implementation of that idea into a commercialized or societal reality).
He famously described the heart of the economy as "Creative Destruction"—the necessary process where the new constantly destroys the old.
In a BANI world (Brittle, Anxious, Non-linear, Incomprehensible), this destruction is no longer a slow cycle; it is a constant gale. Advanced Reinvention is the capability that allows a leader to lead through this destruction, rather than being a victim of it.
Synergy: Where Innovation and Reinvention Meet
The Value Navigator uses the synergy of these forces to steer through the storms:
The Human Dimension: Reinvention prepares the "Human Operating System" for the leap. To be a serial innovator, an organization must first master the art of self-reinvention.
The S-Curve Jump: Every innovation has a life cycle. Rinnovation prevents successful products from becoming "untouchable monuments." It teaches you to reinvent the innovation itself before it peaks.
From Invention to Impact: Invention is potential; Innovation is realized value. Rinnovation provides the structural "Invisible Work" that enables visible value.
Rinnovation from a Leader's Perspective: The Value Navigator
Modern leaders are moving away from "managing" change and toward "navigating" value.
Dynamic Portfolio Management: Based on the work of Simon Hill (2025), we focus on Expected Value (xV). This allows the Navigator to frame the portfolio differently—by S-curve position or risk—depending on the "Gales of Destruction" in the market.
Handling the BANI Storm: Our Advanced Reinvention perspective is specifically designed for non-linear shifts. It ensures that when an S-curve is destroyed by external forces, the organization has the scavenging skills to create "New" out of "Old" instantly.
👉 Navigate to Other Rinnovation Articles
Rinnovation Basics
- Rinnovation combines strategic reinvention and innovation capabilities into a continuous stream of value.
Read more here
The Customer in High-Value Changes
- The shift at the core of customer identity: how to support customer transformation in a BANI world.
Read more here