en

JaMaSer

Creating new value – together.

Value Creation in Change

With old doctrines and practices, value is lost in times of change – now it is time for something new.

I help individuals and organizations turn change into a competitive advantage – not a burden.
I work together with individuals, companies, organizations and other stakeholders who want to challenge the familiar and move toward something new.

Successful value creation in times of change emerges through the four Rs. 

4R 

Reinvention

- This era requires innovative change

ReUp

- Success demands an entrepreneurial spirit

Rinnovation

- Without reinvention, innovation alone does not go far

Reality Work

- Even in the virtual world, the real world matters

Change does not come from decisions – it comes from action

My work focuses on turning 4R thinking into practical action –

from decisions to experiments and into lasting ways of working.

True renewal requires movement, learning, and the ability to look at existing practices from a new perspective. Not everything can or should be changed at once, but strategically chosen changes can be led in a controlled and results-oriented way.

When do my clients typically reach out?

Typical situations include:

  • The ability to create value needs to be strengthened through new solutions

  • Current change initiatives no longer deliver sustainable competitive advantage

  • Innovation alone is not sufficient without broader reinvention

  • Change is underway, but progress is slow, fragmented, or unclear

If any of these sound familiar, the underlying challenge is often the same: aligning strategy, experimentation, and people around a shared direction.

A partner across the phases of change

I work as a partner supporting renewal through its different phases. Each engagement is shaped by the specific situation, but may include:

  • executive sparring and advisory support

  • clarifying strategy and directions for renewal

  • building new operating models

  • hands-on coaching and support to launch experiments and create impactful change processes

The common denominator is always the same:
movement, learning, and the creation of new value.

About Me

I'm Jarmo, and JaMaSer was born from a desire to combine thinking with doing — and to pass these learnings on to future generations.

I have over 30 years of experience in value creation, change and innovation, as an entrepreneur, researcher and hands-on practitioner.


Contact

Let's talk about how we can create new value — together. 

Jarmo Markula

+358 50 5724871

jarmo@jamaser.fi