JaMaSer
Driving High-Value Change
Creating High-Value Change for Organizations and Professionals
I am a Certified Reinvention Practitioner helping leaders, teams, organizations, and independent professionals turn uncertainty into continuous and scalable growth. Using my 3R framework — Reinvention, ReUp, and Rinnovation — I transform insight into action from strategy to execution.
The 3R Framework
Reinvention
- Continuously reimagining products, services, organizations, business models, and careers to stay ahead.
ReUp
- Entrepreneurial action that goes beyond incremental improvements to generate measurable qualitative and quantitative growth.
Rinnovation
- Integrating innovation and reinvention into a unified, high-value-generating system.
This framework makes high-value change continuous, practical, and scalable, helping organizations and professionals embed 3R as a core capability.
Who I Work With
I collaborate with leaders, teams, organizations, and independent professionals who want to:
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Move beyond the status quo
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Build practical, measurable change
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Generate sustainable impact
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Turn uncertainty into growth opportunities
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Engage teams and stakeholders in co-creating new value
How I Support Change
My work spans the full journey from strategy to execution, including:
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Executive sparring and advisory support
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Clarifying strategy and directions for renewal
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Building new operating models
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Hands-on coaching and experimentation
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Embedding systems and practices that make reinvention continuous and scalable
True renewal requires movement, learning, and strategically chosen action. Not everything changes at once—but the changes you lead can be impactful, measurable, and enduring.
About Me
I'm Jarmo Markula, and JaMaSer was born from a desire to combine thinking with doing — turning ideas into real, sustainable value.
With over 30 years of experience in entrepreneurship, research, and hands-on change projects, I bring global insights from innovation projects, organizational transformation, and ecosystem development.
Focus Areas
High-Value Change · Reinvention · ReUp · Rinnovation · Customer Value · AI · BANI