
JaMaSer
- new value creation
Value Creation is Disrupted!
- The BANI era is reshaping value creation at its core
- Reinvention helps individuals and organizations create sustainable value.
- As expectations evolve, so must the way we create customer value.
Is your value creation ready for the BANI era?
Services
Advisor
Introducing new value creation themes, plus advice and consulting.
Let's create possibilities!
Three Ways to Work with Me
My work flows through three connected paths:
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JaMaSer.fi — About me, my company, and how I support change through my services.
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Reinvention.fi — Mindset and methods to thrive in times of disruption.
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Customer4Real.com — Reinvent your customer mindset and practices for lasting impact.

Jarmo Markula
> 20 years in knowledge intensive value creation services
> 5 years in change and reinvention work
> 5 years, supporting innovation projects through value development
> 10 years at University of Helsinki (Lis.Sc.) — research and teaching in applied business
> 5 years in industry: commercialization, marketing, and steering group roles
Let's Take Your Activities to a New Level!
JaMaSer.fi | Value Creation Hub · Reinvention.fi | Master Change · Customer4Real.com | Reinvent Customers