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1. Why You Should View Business as a Game

Business is changing faster than traditional models can explain. Thinking in terms of products, services, and markets is no longer enough, because change happens not just in markets – it happens at the level of people, roles, and new opportunities.

The core of game thinking (BAAG) is simple:

Business is social and dynamic activity, where people create value with and against each other – just like in games.

Viewing business as a game makes many phenomena that once seemed confusing much clearer.

1. Business is social activity, not just markets

Traditional logic:
Product → Service → Market
Everything has a clear structure and predictable cycle

Current reality:

  • Change is driven by people's actions, not markets

  • New players, new roles, and new technologies constantly reshape the field

  • The market is only one view of the real activity

2. Roles matter more than products

In the game space, what people do is decisive:

  • Who takes initiative

  • Who defends

  • Who experiments

  • Who connects others

  • Who acts as a catalyst

These moves determine value – not products or market shares.

3. Advantage comes from understanding the game space

Markets can be studied, but real advantage comes from:

  • Understanding role dynamics

  • Sensing situations

  • Spotting new opportunities before others

Seeing the "game space" instead of just the market reveals opportunities earlier.


Business is not just competition for market share – it is competition to understand the situation first.

4. Why this perspective is useful

It helps explain what otherwise seems chaotic:

  • Why some companies grow suddenly

  • How newcomers bypass established players

  • Why markets seem stable and then shift suddenly

  • Why a good product alone is no longer enough

In a game perspective, this is not exception – it is normal dynamics.

5. Key insight

If you wait for the market to appear clear before acting, you are already too late.

Moves in the game space happen before the market is ready – and this is how pioneers emerge.

Summary:

Viewing business as a game:

  • Highlights people, roles, and interactions

  • Helps understand dynamics

  • Makes change understandable

  • Reveals opportunities before markets form

This is not heavy theory – it is a practical way to see where value is created and why some succeed before the market even seems ready.