2. Benefits of Game Thinking

Business is no longer just about products and markets. Game-based thinking (BAAG) provides concrete benefits that help organizations become more agile, creative, and capable of creating real value.

1. ANTICIPATE GROWTH WITH THE NEXT S-CURVE

Traditional market-focused logic is often reactive: companies develop products and services in an existing market and respond to its changes.

Game thinking allows companies to:

Spot opportunities early
Build a new game space before the old one fades
Ensure continuous value creation regardless of market cycles

Being proactive gives a significant advantage in rapidly changing environments.

2. HUMAN-CENTERED DYNAMICS AND TEAM AGILITY

Business value emerges from the interactions of people, teams, and networks, not just products. In a game space:

Individuals and teams are active players whose actions can be evaluated
Collaboration and competition intertwine, boosting innovation
Agile organizations can react and adjust the rules quickly

Game thinking makes human-centered dynamics visible and measurable — something traditional market logic rarely captures.

3. MEASURING VALUE WITH EXPECTED VALUE (xV)

Value in a game space can be assessed using expected value (xV). This provides a tool to:

Evaluate the contribution of individuals, teams, and the organization
Measure value before markets exist
Track the development of a new game space in real time

This approach makes business assessment more precise and dynamic than simple market analysis.

4. MANAGING CHANGE IN OPEN GAMES

Traditional markets are often like closed sports: rules are fixed, boundaries clear, and value creation happens in controlled conditions.

Game-based thinking resembles open games where:

Boundaries are constantly shifting
Players and resources vary
Rules are negotiated and created continuously

Organizations can manage change and create value in new, unpredictable ways that traditional market-focused thinking misses.

SUMMARY

Game thinking: