ReUp: Driving Change in Action

ReUp – Driving Change

ReUp accelerates change. Medium and radical transformations require more than administrative execution—success comes from entrepreneurial, active, experimental, and courageous action. Customers and stakeholders participate alongside the team in developing solutions and testing them in practice.

At the Core: The BANI Customer

Today's customer lives in a BANI environment (Brittle, Anxious, Nonlinear, Incomprehensible). A customer can be simultaneously fragile, anxious, intermittently engaged, and unpredictable. Traditional customer management approaches are no longer sufficient—change must operate in everyday life and create real value.

New Practices and Tools

ReUp combines entrepreneurial teamwork with Reinvention thinking and startup best practices, continuously adapting and renewing them (e.g., Job-to-Be-Changed). Changes do not remain plans—they are implemented in practice through small experiments, actively involving customers throughout.

Originating in Finland

ReUp is a unique methodology developed in Finland, designed to deliver practical changes that truly work in the daily life of organizations. The approach is continuously seeking pioneering partners to participate in initial applications.