Reality Work: Everyday and Change Hand in Hand

Reality Work – Where Daily Life Meets Change

In a world dominated by digital and cyber environments, real value is created in the physical world, where all technological spaces are ultimately embedded. Valuable change occurs where customers and real situations intersect.

Twin Approach – For the BANI Era

Traditional approaches are no longer enough. In the BANI world, change is constant, customer systems are more complex, and time pressures are stronger than ever. Our thinking and methods must evolve accordingly.

Old Model: Sequential Process

Previously, customer solutions were developed step by step: first imagination and planning based on assumptions, then testing in reality. This worked in stable environments but is now a risk—assumptions are challenged too late, and customer understanding enters the process too late.

Twin Approach: Parallel Process

The Twin approach addresses BANI-era challenges by combining imagination work and reality work in a continuous, parallel process:

• Assumptions are formed and tested in real time.

• Practical observations immediately guide planning and action.

• Learning accelerates, and blind spots decrease.

When these two dimensions operate in parallel, work stays grounded in the customer's reality, even as it evolves. The Twin approach does not discard assumptions—it merges them with real-time experience, ensuring that renewal is based on the world where the customer truly lives.

Digital, Urban, and Real Environments

Working in digital or cyber spaces, the Twin approach brings reality strongly into the process. This combination leverages the possibilities of the digital world while ensuring that all change and innovation processes remain anchored in the real world. This approach benefits both customers and the broader environment, with urban environments providing one of the most promising contexts for this development model.