Growth Strategy Categories

The following four generic growth strategies and their relationship to the R+I framework are described to help you craft an effective value creation and growth strategy. 

Static Strategy
A static strategy does not prioritize clear net growth objectives. Growth is pursued primarily to offset inflation and rising costs. Business renewals are undertaken based on anticipated changes in competitiveness and market conditions.

Defend Strategy
A defend strategy typically targets moderate growth. The focus is heavily weighted toward existing businesses, capabilities, and resources, while new business initiatives are pursued only if they offer strong synergies with current operations.

Attack Strategy
An attack strategy emphasizes proactive measures and high risk-taking. It prioritizes new business ventures, often driven by innovation, aiming to capitalize on the high-growth phases of emerging opportunities.

Balanced Strategy
A balanced strategy seeks to harmonize growth in existing businesses with the creation of new ones, ensuring smooth transitions. This approach may involve significant business renewals and the pursuit of innovative ventures when necessary.

It is important to note that these strategies are not fixed categories for a company. Organizations must adapt their approach in response to changes in their own goals, customer needs, market dynamics, and economic conditions.