Why Focus on Reality?

The era of stable realities is over. Reality is continuously evolving, and new dimensions emerge both in our understanding and in daily experiences. How prepared is your business to meet the demands of this ever-changing environment?

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Isn't reality always with us? It is, but during times of change, understanding and aligning with reality becomes essential. Change disrupts what feels real, and managing it effectively requires keeping people at the center.

Today, we inhabit a hybrid reality shaped by physical and digital environments. While our physical world remains, digital systems increasingly influence our thoughts, interactions, and perceptions, creating a complex and disorienting landscape. How can we balance this virtual world with the tangible one we've always known?

Take customer reality, for example. Traditional advice like "talk to customers" or "get out of the building" still has value, but in a post-office era, physical presence matters less. Customers, too, face a chaotic, fast-changing world, making it harder to get clear answers.

Adapting to this new reality requires more than experimentation. Physical and virtual "labs" offer insights but often lag behind the pace of change.

We need new approachess, such as Reality Events, designed to help navigate change in our disrupted world effectively and meaningfully.