See, Feel, Adapt – BANI explains the now 

BANI is a contemporary framework that describes the fragile, emotional, and often incomprehensible realities of our time. It follows the VUCA model (Volatile, Uncertain, Complex, Ambiguous) — but goes deeper, into feelings, experiences, and what change actually feels like.

BANI stands for:

Brittle – things appear strong but can break suddenly.
Anxious – a state of constant restlessness, uncertainty, and a longing for control.
Nonlinear – change no longer follows a clear logic; events accelerate and connect in unexpected ways.
Incomprehensible – information keeps growing, yet certainty disappears.

Why BANI matters

BANI helps us understand what change feels like — for individuals, teams, and organizations.
It gives language to the emotional and experiential reality we live in.
And it helps build flexibility, empathy, and adaptability — the essential skills for the BANI era.

And you?

Which part of BANI speaks to you right now — brittleness, anxiety, nonlinearity, or incomprehensibility?

Let's talk — and explore how to strengthen your capacity for renewal in this time of change.