See, Feel, Adapt – BANI Explains Today's Reality

BANI is a current framework that describes today's uncertain and emotion-driven realities. It follows VUCA (Volatile, Uncertain, Complex, Ambiguous) but speaks more to feelings and experiences.

BANI stands for:

• Brittle: Appears strong but can collapse unexpectedly (e.g., supply chains in 2020).

• Anxious: Constant worry and uncertainty.

• Nonlinear: Changes do not follow a clear cause-effect logic – events accelerate and become unpredictable.

• Incomprehensible: Data grows, but certainty disappears.

Why BANI matters:

• Helps understand how individuals and organizations feel when the world changes rapidly.

• Guides leadership and decision-making with emotional awareness.

• Builds resilience and adaptability in a BANI world.

How does it show up for you?
Which part of BANI resonates with you today – brittleness, anxiety, nonlinearity, or incomprehensibility?

Contact me to discuss further.