
JaMaSer
Creating new value – together.
Value Creation in Change

Old doctrines and practices waste value in times of change — now it is time for something new.
I help individuals and organizations turn change into a competitive advantage — not a burden.I work together with individuals, companies, organizations and other stakeholders who want to challenge the familiar and move toward something new.
Three Focus Areas
Reinvention is a Core Change Discipline
- When old models no longer work, but the direction is still unclear.
- Whether you lead yourself, a team, an organization or entire networks, reinvention is essential.
ReUp Starts the Change Movement
- When change needs to get moving — quickly and intelligently.
- ReUp is needed to carry through even the most demanding transformations.
Customer Value Guides Change
- When you want to ensure that change creates customer value, not just internal efficiency.
- Our time of constant change has introduced new challenges to how customer relationships succeed amid everything else.
Services
Examples of typical starting points for my clients: Current change efforts are no longer competitive. Innovation alone has proven too heavy and slow for renewal. A proven, internationally successful method is needed as a foundation for future operations
My services may include executive advisory, strategy development, the creation of new operating models, as well as hands-on coaching and support to generate experiments and enable impactful change processes.
What matters most is that movement, learning and new value are created.
About Me

I'm Jarmo, and JaMaSer was born from a desire to combine thinking with doing — and to pass these learnings on to future generations.
I have over 30 years of experience in value creation, change and innovation, as an entrepreneur, researcher and hands-on practitioner.
Contact
Let's talk about how we can create new value — together.